Remember when Nokia was leading the mobile industry? With yesterday’s acquisition of Plum Ventures’ assets Nokia hopes to take on Blackberry, iPhone, and Android they hope to regain relevance through Plums social-network technology. Other former mobile giants LG and Motorola are making similar moves to regain their market share with the former’s own Android phone and the latter’s Cliq.
Handset developers are in a race to make networking sites like Facebook and Twitter as easy as possible to use on mobile phones. Nokia will also take advantage of Plum’s own social network called “Plum Groups” which utilizes a social location service, linking social contacts to users’ physical location.
Can Nokia draw a significant audience to an entirely new mass-market service? Twitter did it to Facebook. Facebook did it to MySpace. We’ll see if Plum has the juice.
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